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Scale Your Business
Frugal Innovation and AI Automation

We eliminate internal product bottlenecks and manual processes, so your team can focus entirely on execution and sales velocity.

The Hidden Inefficiencies Draining Your Runway

Startups and growing businesses rarely fail because their vision is too small.

 

They fail because their operations are too heavy and inefficient.

When you rely on manual data entry and scattered tools, you lose valuable leads and exhaust your team. This has happened to me.

 

We help you identify these invisible leaks before they break your business during a critical growth phase.

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Reclaim critical leadership time with automated workflows engineered to accelerate velocity.

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Built for Founders and Business Owners

For Startup Founders: We secure your capital preservation by structuring clean data rooms and optimizing your product roadmap. 

For Business Owners: We protect your operating margins by eliminating manual repetitive processes and administrative leaks. 

Use Frugal Innovation as Your Growth Strategy

Frugality is not a survival tactic. It is a growth strategy.

The most resilient companies win by removing complexity, accelerating execution, and focusing resources where they create the greatest impact.

We embed within your team as fractional product leaders, driving both strategy and execution.

From operational optimization to product development and AI-powered automation, we help you build leaner products and systems that scale faster and perform better.

Frugality Scanner

The Frugality Scanner is a free, ten-minute operational diagnosis.

 

Answer a short set of questions about your team, your tools, and where your time actually goes.

 

In return, you get an instant Agility Score, a clear read on your single biggest operational leak, and one tool-agnostic fix you can apply today. No pitch. No obligation. Just clarity on where your business is bleeding time and money.

About me

Empowering Companies Through Frugal Innovation

I am an experienced Founder and Consultant working across sustainability, technology, and social impact.

 

Over the past 15 years, I have built and launched products as an Industrial Designer and Chief Product Officer, guiding teams to develop products from concept to market launch and growth.

My approach is based on Frugal Innovation.

 

I help teams make the most of what they already have, align around clear goals, and move forward with strategy. I care deeply about creating meaningful work, where creativity and innovation deliver real solutions.

 

I enjoy helping teams cut through noise, stay focused, and put their energy where it creates real value.

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Clients

D-Orbit Frugal Studio Logo
STONE Frugal Studio Logo
Oltre Frontiera Progetti Logo
Raiz Frugal Logo
Shogun Monitor Logo
Logo Capacita
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Planet Srl Logo

Client Testimonials

Luca Rossettini, CEO / D-Orbit

“We keep choosing Frugal Studio for the constant quality of the work and the strong sense of ownership."

Emiliano Gutierrez, CEO / Raíz

"We value this practical mindset, efficiency in using resources, and the trust built with the team. The flexibility, creativity, and leadership made a real difference."

Andrea Castellani, Project Manager  / STONE

“We really appreciated his package approach, where collaboration was constant and open. The project was a success and the product is now sold worldwide.”

Design Projects Portfolio

Frugality Blog

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